A character-driven identity for a fast-casual concept.
Bon Bon Chicken entered a highly competitive NYC fast-casual market with zero brand equity and no visual identity. The founders had a strong product and experience vision, but nothing was documented — no character, no packaging system, no signage language, no cross-channel guidelines.
TISSA was tasked with building the entire brand infrastructure from scratch — beginning with the governance manual that would let the brand scale across packaging, signage, and digital touchpoints without losing coherence.
The Strategy
The starting point wasn't packaging. It was a character. A brand mascot with a documented personality, voice, and usage rules — built so the third vendor on the project would produce the same execution as the first.
Every downstream artifact — buckets, boxes, storefront wraps, social posts — derives from a single governance manual. The system is designed to absorb new SKUs, new locations, and new vendors without rework.
What we did
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01.
Brand character and mascot system — personality brief, usage rules, pose library, and clear-space specs for every format.
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02.
Packaging design — buckets, boxes, combo trays, and carry bags mapped to design tokens.
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03.
Storefront signage and environmental graphics — window wraps, menu boards, and exterior signage built on a modular scaling system.
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04.
Social media templates and content pillars — Instagram, TikTok, and story formats with locked brand zones and font specifications.
Results
On-standard execution across packaging, signage, and social — from day one of launch through the third vendor handoff.
Master workstreams codified into the governance manual — character, packaging, signage, and social, each with named owners and usage rules.
Downstream surfaces derived from the manual — packaging, signage, social, merchandise, web, and print — each onboardable by a new vendor without re-negotiation.
