TISSA Consulting
TISSA services — three engagement tiers · the strategic scorecard

Three tiers. One operating system.

Tier 1 Express Diagnostic
Tier 2 Brand Master Book
Tier 3 Owner's Rep & Governance

Every engagement starts with a clear question: Where does your brand stand? From there, we build only what you need — nothing more, nothing less.

01 The Diagnostic

Express Diagnostic

Give leadership a defendable picture of the brand's current state — the pause before the build. Two PDFs, two calls, two weeks, $500 fixed-fee.

  • Duration 2 weeks
  • Investment $500
  • Outcome Go / Hold / No-Go
See the six pieces
  1. 01Desk Research Dossier · 10 pages · evidence base
  2. 02Diagnostic Doc · 20 slides · interpretation
  3. 034C Baseline Scorecard · 12 indicators, evidence-cited
  4. 04Decision Memo · final slide · Go / Hold / No-Go
  5. 05Kickoff Call · 45-60 min · Day 0
  6. 06Walkthrough Call · 2 hours · Day 14

The decision Ends with a signed Go / Hold / No-Go captured live in the Walkthrough — dated, board-ready, in writing.

Read the full brief
02 The Build

Brand Master Book

Codify a build-ready system — strategy you can repeat, components teams can apply, governance that holds. The core of what TISSA does, delivered as a single living manual.

  • Duration 4–6 weeks
  • Investment From $2,000
  • Outcome Build-ready system
See the three tiers
  1. ALogo intact · $2,000 · 4 weeks · existing mark audited and integrated
  2. BNew logo · $2,500 · 5 weeks · three directions, one selected, trademark-ready
  3. CFull rebrand · Custom · 6+ weeks · sub-marks, monograms, two priority surfaces, migration plan

Two gates Gate A · Logo Concepts at week 3. Gate B · One-Page Branding at week 4 — the firewall before we commit to the full Master Book build.

Read the full brief
03 The Retainer

Owner's Rep & Governance

The brand desk inside your BD team. A senior brand operator plus a 24/7 Brand Council AI — vendor-neutral, sales-protected, launch-ready. Brand discipline that compounds into sales.

  • Model Monthly retainer
  • Investment From $1,000/mo
  • Outcome Brand-led growth
See the three tiers
  1. ACouncil · $1,000/mo · Monthly Brand Council + Brand Council AI 24/7 + Decision Log
  2. BCouncil + Audit · $2,000/mo · adds Quarterly Audit (incl. Sales Surface) + vendor pre-screening
  3. CFull Custody · $3,500/mo · adds Launch Reviews + Annual Quality Mark + multi-brand

Notion-native Cliente owns the workspace. TISSA is invited as guest. If you cancel, you keep everything — every Decision Log entry, every audit, every Brand Council minute.

Read the full brief

Side by side

Three tiers, compared.

Same operating system, three depths of installation. Pick where to enter — most clients start at the Diagnostic.

  Diagnostic Master Book Owner's Rep
Investment $500 $2,500 Retainer
Duration 2 weeks 4–6 weeks Ongoing (quarterly)
Primary output Decision Memo Brand Master Book Quarterly Audit
Best for Boards needing a defendable read on current state Operators ready to install the full system Companies running the system in production
Ends with Go / Hold / No-Go Installed brand OS + team training Drift caught before it compounds
Strategic Add-ons

Modular extensions to any tier.

Naming, motion, web blueprints, content pillars, and more — modular services you can attach to any tier.

A1

Naming.

Brand, product, and sub-brand naming with verbal architecture.

A2

Motion.

Motion principles, intro stings, scroll-driven micro-interactions.

A3

Web Blueprints.

Information architecture, content strategy, and CMS-ready specs.

A4

Content Pillars.

Editorial calendar, distribution playbooks, and tone calibration.

View all add-ons